When starting your online store, there are a few items that are critical to ensuring you capture those first few sales. Here’s a simple collection of those items:
1 | Set up your custom domain.
When setting your store up on an eCommerce platform of choice, like Shopify or WooCommerce, the first thing you need to do is plug it into your custom domain. You’ll need to purchase the domain on a registrar like NameCheap or GoDaddy. In doing so, you’ll have to put some thought into what domain to use, depending on your branding preferences and what’s available. For example, bakery.com is not available, but bakery.shop might be.
2 | Buy and customize your theme.
A major factor to your brand’s success will be your online store’s aesthetic. Through partner platforms, like Shopify’s themes.
3 | Set up an email help desk
One of the biggest operational bottlenecks for eCommerce businesses is customer feedback and support inflow. Prepare you and your team for this by forcing customer inflow through a help desk tool, like Zendesk or Freshdesk. These tools let you connect a branded email, like firstname.lastname@example.org to a customer support dashboard that lets you organize and track all of your customer requests.
4 | Set up your payment infrastructure
Basic payment infrastructure is critical to making sure your visitors’ behaviour turns into revenue. Your eCommerce provider will provide a traditional method of checkout. Focus on optimizing the payment process to reduce friction and increase conversion by using tools like Tapify’s Checkout+ tool.
5 | Review your site’s mobile experience.
Mobile is becoming a shopping method of choice for more and more shoppers. The data shows this is something to seriously consider as you set up your online store. For example, 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. This is especially important during high traffic seasons, like the holidays or Black Friday. Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone. Review your store’s experience on a mobile phone and make sure it’s as seamless as on a desktop.